Senior Product Designer focused on building clear and scalable brand and design systems.

SUMMARY

Product designer with 15+ years of experience designing user-centered digital products across industries. Specialized in UX design, UI design, Interaction design, and 0-1 product design, delivering end-to-end solutions through every stage of the product development lifecycle. Collaboration with global teams, working closely with founders, PMs, development and marketing teams to ship products that truly connect with users.

SKILLS

User Experience (UX) Design, User Interface (UI) Design, Interaction Design (IxD), Product Strategy, User Research, Wireframing, Prototyping, Design Thinking, Design Sprints, Design Systems, Information Architecture, Responsive Design, User-Centered Design, AI Interface Design, Branding, Editorial, Illustration, Motion, Video, Team Management, Mentoring, Cross-Functional Collaboration.

EDUCATION

• Foundations of UX Design - Google UX Design (2026)
• Start the UX Design Process: Empathize, Define, and Ideate - Google UX Design (2026)
• Build Wireframes and Low-Fidelity Prototypes - Google UX Design (2026)
• Usability Level 2 - Online Marketing Institute (2013)
• Human-Computer Interaction - Online Marketing Institute (2013)
• Bachelor in Graphic Design and Advertising - CEDIM, Monterrey (2008)
  

INDUSTRIES

Technology, Software & IT Consulting, MusicTech, FinTech, EdTech, Human Resources & Talent Solutions, eCommerce & Retail, Manufacturing & Industrial, Entertainment & Cultural.

EXPERIENCE

Where I've been...

FRETZ.MX  /  2019 - Present

Independent practice working with product companies and agencies across the US, UK, Italy and Mexico. Engaged at pivotal moments — major version launches, AI feature integrations, and brand repositioning from the ground up.

YELLOWME  /  2018 - 2021

Embedded Senior Product Designer at a software agency in Mérida, YUC, MX, working full-time within client product teams across two multi-year engagements — Delivering creative solutions in both EdTech and FinTech products. ▶︎ yellowme.mx

DEFINITYFIRST  /  2009 - 2018

9-year tenure as Creative Lead at a digital agency in San Pedro Garza García. Grew from Senior Designer to Head of Design, overseeing all creative output and building the design function from the ground up — Still used today.  ▶︎ definity.io

BURO CREATIVO  /  2007 - 2009

Formative years as entry-level Graphic Designer at Brand and Advertising agency in San Pedro Garza García, delivering logos, illustration, web design, professional product photography, print and editorial, etc.  ▶︎ bvro.mx

Want to work together?

Let's Connect

Schedule a free consultation here!

Federico Gonzalez / Fretz Mx

Dribbble / Instagram

2026