Firstroot
Brand and app design for financial literacy education in schools.
firstroot.co / USA / 2021-2023
Real money, means real change!
Firstroot brought the power of democracy through Participatory Budgeting in schools, teaching kids the necessary skills to develop optimal financial literacy. The Firstroot conducted multiple PB programs across the United States, allowing students to propose and choose how to improve their schools. This product was conceived by Luke Hohmann who previously applied these principles to businesses worldwide, his vision helped the design and development teams to design and build an easy-to-use app that both students and teachers could use.
During this collaboration, I had the opportunity to collaborate and meet incredible people. The development team was based in Mexico, led by Clint Gosset, and I ended up being a one-man design department for brand, product, and more.
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Federico Gonzalez / Fretz Mx
2025