Applied Frameworks

Brand identity, Product, and Editorial design for profit streams experts.

appliedframeworks.com / USA / 2022-2024

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Sustainable profit and growth.

Applied Frameworks is a software consulting group that created the Software Profit Streams framework, inspired by other agile and design-thinking methodologies, the Profit Streams' main focus is driving software solutions into sustainably profitable growth. I worked very closely with Applied Frameworks' CIO, Luke Hohmann, and CEO, Jason Tanner on an entire re-brand, from logo to website, courses, video, and social media, and even a Software Profit Streams book which has been the #1 in the Amazon software-books top picks. The book explains how to maximize profit and growth with the Software Profit Streams Canvas, a tool for innovators and visionaries.

My collaboration with Luke Hohmann started a few years back when we both worked together in FirstRoot. I enjoyed the entire book writing, design, and production experience, as well as embracing AI-driven solutions like a Profit Streams AI assistant.

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Federico Gonzalez / Fretz Mx

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2025