Viralnoise
Brand and website design for cinema-quality royalty-free audio marketplace.
Sr Product Designer
2023-2026
THE PRODUCT: Viralnoise is a royalty-free music and SFX licensing marketplace offering over 75,000 Hollywood-grade tracks for content creators, filmmakers, podcasters, and game developers.
THE PROBLEM: Gramoscope Music held an extensive audio catalog for major TV and film studios and wanted to democratize it for everyday creators—leading to the birth of Viralnoise. Because it was an entirely new venture, there was no existing brand system or platform, requiring everything to be built from scratch.
THE GOAL: Position Viralnoise as a premier, go-to marketplace for music and SFX licensing by creating an intuitive platform with frictionless onboarding and flexible licensing options.
Make noise, go viral.
MY ROLE: As the sole Product Designer, I owned the end-to-end brand, design strategy, and digital product, collaborating directly with the founders and engineering, and delivering high-quality Graphic, UX, UI, and Motion design solutions.
MY APPROACH: User Research, User Journeys, Personas, User Flows, Information Architecture, Wireframing, Prototyping, High-Fidelity User Interface Design, Branding, Marketing Collateral, Brand Material, Cross-Team Collaboration, Video editing, motion graphics.
IMPACT
- Identity from Scratch: Established a comprehensive brand system and visual identity unified across all product surfaces.
- Successful Launch: Partnered closely with Australian engineering agency to implement the custom design system and component library, resulting in over 3,000 active users in the first year after launch.
- Market Penetration: Carved out a distinct market share against major competitors through weekly releases, positioning the platform as a premium alternative to mainstream marketplaces.
- Audience Growth: Collaborated with an external marketing agency to produce social media video and motion graphics content, driving a follower increase from 500 to 6,000 in just eight months.
Sound made for video.
As part of my ongoing collaboration with Viralnoise, I've been helping grow their social media brand presence and follower base, going from 500 up to 5,500+ followers. The following is a sample of the videos I have delivered using a motion graphics motion toolkit made from scratch and using their entire catalog to showcase the Viralnoise value to social media creators, filmmakers, podcasters, and more.
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Federico Gonzalez / Fretz Mx
2026